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Learn more about the artist behind
Shelly Kaplan Permanent Cosmetics & Esthetics



Hi, I'm Shelly, I began this career in 2018 in order to provide permanent cosmetic and removal services for those seeking a solution to their appearance concerns and to boost their confidence. As a client of permanent makeup myself, it has changed my life and I knew I wanted to help people feel the same way I did when I had my brows done! I am also a Licensed Esthetician in the state of Florida focused on eyebrow and lash services as well as custom facial services.

I specialize in nano, powder, and hybrid brows, Li-FT saline ink removal and ProCell Microchanneling. I have had extensive training experience and assisted classes in Los Angeles, CA under Couture Brows Academy, additional PMU training under Jenn Boyd Ink., (CA), Ombre/ Powder brow training under Monica Ivani (Ireland), Nano Brow training under Mary Ritcherson (CO), ProCell Microchanneling training under Carole DeZarn (LA), Li-FT permanent makeup and tattoo removal training under GirlzInk (Las Vegas).


I am a certified Li-FT trainer in Chicago and the Tampa Bay area.

I am B.B.P. certified, and licensed under the Illinois and Florida State Health Departments.


It is the best decision I ever made! She was on point and it was not painful at all! She listened and took her time to draw them out and they are perfect!. The amount of time I saved in my makeup routine is priceless. I literally can leave the house with no makeup on and look good! I cannot thank you enough Shelly!


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